OZON Boosts Conversions with Enhanced Product Page Content

OZON Boosts Conversions with Enhanced Product Page Content

This article details how to create high-converting product detail pages on the OZON platform using JSON rich content. It covers the creation steps, techniques for adding images and videos, and how to highlight product selling points through a combination of text and visuals. It also reminds sellers that JSON is not suitable for all product categories and emphasizes the importance of understanding customer needs and continuous optimization to help sellers increase store sales. The guide provides practical tips for leveraging JSON to improve product presentation and ultimately boost conversion rates.

12/30/2025 Logistics Encyclopedia
Read More
Amazon Sellers Gain Edge with Browse Tree Guide Mastery

Amazon Sellers Gain Edge with Browse Tree Guide Mastery

This article delves into the Amazon Product Category Tree and Browse Tree Guide (BTG), explaining how to leverage BTG to optimize Listing pages and improve product ranking and sales. It emphasizes the crucial role of BTG in enhancing product visibility, improving search relevance, enhancing user experience, and optimizing advertising campaigns. Detailed optimization steps and case studies are provided to help sellers stand out in the Amazon marketplace. The guide offers practical advice on selecting the correct categories and keywords within the BTG to maximize product reach and conversion rates.

12/30/2025 Logistics Encyclopedia
Read More
Zibuyus North American Growth Faces High Return Rate Challenge

Zibuyus North American Growth Faces High Return Rate Challenge

Zibuyu, a leading cross-border e-commerce company in Zhejiang specializing in footwear and apparel, is preparing for its IPO. Despite being ranked first in GMV for footwear and apparel in the North American market, it faces the challenge of a high return rate. The return amount reached 140 million yuan in 2021 and surged to 340 million yuan in the first half of 2022. High return rates are a common issue in the fashion e-commerce industry. Zibuyu needs to effectively reduce its return rate and improve profitability to maintain its leading position in the competitive market.

12/30/2025 Logistics Industry Insights
Read More
Banjul Port: The Maritime Economic Hub of The Gambia

Banjul Port: The Maritime Economic Hub of The Gambia

Banjul Port, located in Gambia, serves as the largest seaport in the country and plays a crucial role in its economic development. With convenient transportation and comprehensive facilities, the port supports nearly 90% of Gambia's external trade. The modern equipment and technology at Banjul Port ensure efficient loading and unloading operations, making it well-known in Africa for its safety and straightforward trade procedures.

07/18/2025 Logistics Encyclopedia
Read More
Air Freight Cost Analysis from Zhengzhou to Prague

Air Freight Cost Analysis from Zhengzhou to Prague

This article provides a detailed analysis of the air freight costs and journey information for shipments from Zhengzhou to Prague. Due to seasonal fluctuations in pricing, it is advisable to confirm specific costs before booking. The air freight is operated by Turkish Airlines along the route CGO-ALA-IST-PRG, featuring multiple flights. The transportation costs for general cargo include fuel and security fees, but exclude customs and documentation fees among other charges.

11/30/-0001 Logistics
Read More